Board Retailers Association

The Board Retailers Association (BRA) is a non-profit trade association based in Fort Lauderdale, Florida. With a small team of three employees, BRA has generated an annual revenue of $2.5 million. BRA represents over 500 independent action sport retailers across the United States, specializing in surf, skate, snow, wake, kite, and wind gear. The association serves as a vital link between retailers and manufacturers, trade show representatives, and other industry organizations. BRA strives to empower its members by providing educational resources and negotiating exclusive discounts and savings on essential business costs. A key differentiator for BRA is its unified voice for retailers within the action sports industry. By working collectively, BRA amplifies the concerns and needs of its members, ensuring their perspectives are heard and addressed at a national level. For more information about the Board Retailers Association and its membership benefits, please visit their website at boardretailers.org.