Blinder Group Multimedia Sales Specialists

The Blinder Group, a firm based in Lutz, Florida, is comprised of 5 to 9 employees and generates approximately $2.5 million in annual revenue. Led by Mike Blinder, the company specializes in sales training and revenue generation programs for media companies. Blinder Group's multimedia specialists work with clients worldwide, primarily focusing on training traditional sales representatives to adapt to evolving sales concepts within the media industry. Their approach emphasizes practical experience and emphasizes a "4-legged" sales call method, involving multiple team members during client interactions. This hands-on training has resulted in significant new business for client media companies globally. Mike Blinder, a recognized expert in sales, authored the book "Survival Selling, Even in the Toughest Times." This guide explores fundamental sales principles and advocates for a back-to-basics approach in business-to-business sales, particularly during economic downturns. To learn more about The Blinder Group and its services, visit their website at blindergroup.com.