BlendJet

BlendJet is a privately held company based in Benicia, California. They employ 8 people and have generated $50 million in revenue. BlendJet is the leading direct-to-consumer brand of blenders, selling millions of units worldwide and distributing their products in 38 countries. Their flagship product, the BlendJet® 2, is a portable blender known for its compact design and powerful capabilities, capable of blending ice and frozen fruit. BlendJet blenders are popular for making smoothies, shakes, margaritas, and baby food. The company holds over 40 issued patents for its cutting-edge blender technologies, including the self-cleaning function. BlendJet blenders are available in a variety of colors and patterns, including Disney special editions. The company has achieved significant success through social media marketing, garnering billions of video views and earning accolades such as the YouTube Works Award. BlendJet handles a wide range of operations, including product design, research and development, content creation, advertising, fulfillment, and customer service, all within their California-based team. Their products can be purchased via their website, blendjet.com, as well as in over 30,000 retail locations.