Beauty Heroes  Spa Heroes

Beauty Heroes Spa Heroes is a healthy beauty discovery platform and retailer based in Novato, California. The company employs 11 people and has generated $5.3 million in revenue. Beauty Heroes offers a unique subscription service called Monthly Beauty Discovery, which focuses on one independent beauty brand each month. Subscribers receive full-size products from the featured brand, along with educational content about the brand and its products. Beauty Heroes also operates online and brick-and-mortar stores in Northern California, stocking over 100 brands of healthy beauty, lifestyle, and wellness products. Known for its design-forward approach, Beauty Heroes emphasizes storytelling and aims to connect conscious consumers with plant-positive brands. The company is credited with pioneering the Blue Beauty movement, which promotes sustainable and environmentally friendly practices in the beauty industry. For more information about Beauty Heroes, please visit their website at beauty-heroes.com.