Basic Fun

Basic Fun! is a privately owned company based in Boca Raton, Florida. The company employs 145 people and generates $4.8 million in annual revenue. Basic Fun! develops, markets, and distributes a wide range of toys for children. Their product lines include popular brands such as Fisher-Price Classics®, Cutetitos, K'nex, Pound Puppies, Lite-Brite®, Classic My Little Pony, Mash’ems and Fash’ems novelties, Playhut, Tonka, Pac-Man handheld video games, and Uncle Milton’s Ant Farm. These products are sold through a global network of retailers and distributors, reaching over 60 countries and territories. The company differentiates itself through its focus on fun, innovative, and educational toys. They achieve this by collaborating with established industry leaders and by providing customers with exceptional value. For more information about Basic Fun! and their products, visit their website at basicfun.com.