Barstool Sports

Barstool Sports, based in New York, is a lifestyle brand with a devoted following. The company has a long history, spanning over two decades, and is known for its influential and engaging content. Barstool Sports employs 1,220 people and generates an estimated $150 million in annual revenue. Barstool Sports caters to a broad audience through its multimedia approach. They create innovative content across various platforms, including websites, mobile apps, podcasts, radio, video streaming, social media, live events, pay-per-view services, subscriptions, and television broadcasts. With over 66 million unique monthly users, Barstool Sports boasts a highly engaged audience, particularly among individuals aged 18-34. The company's influence extends beyond traditional media. Barstool Sports and its founder, Dave Portnoy, are widely recognized as cultural forces, particularly at major sporting events. Their presence generates significant awareness, engagement, and viewership among younger demographics at events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, and NASCAR's Daytona 500. For more information about Barstool Sports and its offerings, visit barstoolsports.com.