ASICS Digital formerly Runkeeper

ASICS Digital formerly Runkeeper is a company based in Boston, Massachusetts. It is a division of the ASICS Group, a global leader in athletic footwear and apparel. ASICS Digital employs 179 people and generates around $50 million in annual revenue. ASICS Digital develops innovative digital technologies to enhance the ASICS brand's connection with consumers. The company focuses on building global e-commerce platforms and digital services that promote the ASICS philosophy of "Sound Mind, Sound Body." As the successor to the popular running app Runkeeper, ASICS Digital continues to provide users with tools to support their fitness journeys. Originally founded as Runkeeper in 2008, the company quickly gained recognition as one of the first apps available on the app store. Today, Runkeeper boasts over 50 million users across 180 countries and offers support in 12 languages. ASICS acquired Runkeeper in 2016 as part of its strategy to expand globally and improve the Direct-to-Consumer (DTC) experience. To learn more about ASICS Digital, visit their website at asicsdigital.com or follow them on Instagram at www.instagram.com/asicsdigitalofficial.