Anderson Group

The Anderson Group is a brand marketing and communications firm based in Sinking Spring, Pennsylvania. The company employs 51 people and generates $5.4 million in annual revenue. The Anderson Group specializes in fueling growth and new market development for businesses of all sizes. They offer a unique "Behavioral-Led Marketing" approach, which utilizes data, human behavior insights, and understanding of consumer attitudes and expectations to develop effective marketing strategies. This process helps clients uncover unexpected solutions, optimize the customer journey, and enhance their brand framework. Their expertise lies in evolving brand frameworks, identifying untapped audiences, cultivating distinct positions and communications, and uncovering critical insights to attract and engage target audiences. For more information, visit thinkanderson.com.