Amplify Snack Brands

Amplify Snack Brands is a privately-held company based in Austin, Texas, focused on producing "better-for-you" snack options. The company employs 53 individuals and generates an annual revenue of $50 million. Amplify Snack Brands is a subsidiary of Hershey. The company offers a variety of snacks, including their flagship brand SkinnyPop, a leading ready-to-eat popcorn brand known for its simple, major allergen-free, and non-GMO ingredients. In addition to SkinnyPop, they also produce Paqui, Oatmega, and Pirate's Booty snacks. These products are designed with minimal, clean, and straightforward ingredients to deliver delicious taste experiences. Amplify Snack Brands distinguishes itself by prioritizing "better-for-you" attributes in their snack offerings. They strive to provide guilt-free snacking options that are both tasty and align with health-conscious consumer preferences. The company's commitment to simple ingredients and major allergen-free formulations caters to a growing segment of consumers seeking healthier snack alternatives. To learn more about Amplify Snack Brands and their product portfolio, visit their website at amplifysnackbrands.com.