American Specialty Toy Retailing Association

American Specialty Toy Retailing Association (ASTRA) is a not-for-profit trade organization based in Chicago, Illinois. Founded in 1992, ASTRA serves over 1,900 members across the United States and internationally. These members include independent retailers, manufacturers, and sales representatives specializing in the specialty toy industry. ASTRA employs 23 individuals and generates annual revenue of $2.5 million. ASTRA focuses on providing its members with resources and support to grow their businesses. These resources include networking opportunities, educational programs, product discounts, and access to various business products and services. The organization's ASTRA Academy offers on-demand education and up-to-date industry information. Additionally, ASTRA hosts the Marketplace & Academy, an annual trade show and conference featuring new products, educational sessions led by industry experts, and hands-on product demonstrations. ASTRA distinguishes itself through its commitment to promoting healthy, high-quality play materials for children. The organization's members focus on specialty toys designed to emphasize a child's active engagement and development. ASTRA's mission is to support its members in their efforts to create a positive impact on the economy, culture, and creativity of their communities. For more information about ASTRA and its offerings, please visit www.astratoy.org.