American Egg Board

The American Egg Board (AEB) is a national commodity marketing organization based in Chicago, Illinois. The organization is dedicated to promoting the consumption of eggs and egg products across the United States. With 31 employees, the AEB is a relatively small organization with a significant impact on the agricultural industry. The AEB focuses its efforts on increasing demand for eggs and egg products through a multifaceted approach including research, education, and promotion. They achieve this through various initiatives, campaigns, and partnerships designed to highlight the versatility, nutritional value, and affordability of eggs. The AEB is recognized for its iconic "Incredible Egg" campaign, which has become synonymous with egg consumption in the United States. This long-running campaign utilizes diverse platforms and strategies to engage consumers and promote the benefits of incorporating eggs into their diets. For further information about the American Egg Board and its mission to increase demand for eggs, visit their website: incredibleegg.org.