Alternate Routes Inc

Alternate Routes Inc. is a research & strategy consultancy based in El Segundo, California. The company employs between 5 and 9 people and generates approximately $2.5 million in annual revenue. Alternate Routes Inc. helps clients address their most pressing business and marketing challenges by developing insight-driven strategic frameworks. These frameworks guide ongoing decision-making and contribute to organizational success. Their services span various areas, including startup development, new product launches, brand positioning, product line expansion, communication architecture development, and marketing mix optimization. The company utilizes a diverse range of research methodologies to uncover valuable insights for its clients. These methods encompass both qualitative approaches, such as interviews, focus groups, ethnography, storytelling, and projective techniques, as well as quantitative data collection through surveys and analytics. They are also adept at creating innovative research approaches tailored to specific client needs. Clients can connect with Alternate Routes Inc. through their website at alt-routes.com.