Alex Brands

Alex Brands is a company based in Fairfield, New Jersey, with 88 employees and annual revenue of $24 million. The company is comprised of a family of iconic toy brands, each offering a unique play experience for children of all ages. Alex Brands offers a wide range of toys, games, and activity kits. Their product portfolio includes award-winning ALEX TOYS® with high-quality art supplies and craft kits, POOF® foam sports balls, the classic SLINKY® brand, educational SCIENTIFIC EXPLORER® science kits, nostalgic games and toys from IDEAL®, interactive ZOOB® building sets, outdoor exploration gear from BACKYARD SAFARI®, and money management tools from ZILLIONZ®. The company also features SHRINKY DINKS® kits for creating unique crafts, active play products from BUZZ BEE TOYS®, award-winning wooden toys from JANOD® of France, and high-end plush products from KALOO®. What sets Alex Brands apart is its dedication to providing toys that encourage children's imagination, creativity, and active play. Many of their brands have earned prestigious awards and have become household names. To learn more about Alex Brands and their diverse range of toys, visit their website at alexbrands.com.