Advertising SelfRegulatory Council

The Advertising Self-Regulatory Council (ASRC) is a nonprofit organization headquartered in New York, New York. Employing 20-49 individuals, ASRC focuses on establishing policies and procedures for advertising industry self-regulation. ASRC oversees several programs, including the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP), and Online Interest-Based Advertising Accountability Program (Accountability Program). These programs monitor the marketplace, ensuring advertisers are accountable for their claims and practices. ASRC's self-regulatory system aims to benefit both consumers and advertisers. Consumers gain protection through marketplace monitoring and advertiser accountability, while advertisers benefit from a cost-effective alternative to litigation and a framework for addressing emerging issues. Interested parties can visit ASRC's website at asrcreviews.org for more information.