Adaptive Path

Adaptive Path is a company based in San Francisco, California, operating as a service design practice. With a team of 9 employees, they are a part of Capital One, a financial services giant serving 60 million customers. Adaptive Path specializes in service design, focusing on enhancing the experiences customers have with Capital One's services. Their expertise spans both the visible (front-stage) and behind-the-scenes (back-stage) aspects of service delivery. The Adaptive Path team distinguishes itself through its commitment to human-centered design, applying design thinking principles to improve service experiences. They actively engage the broader design community through presentations, workshops, and publications, sharing their insights and expertise. Interested parties can learn more about Adaptive Path's services and projects by visiting their website at adaptivepath.com.