Accelerant Research

Accelerant Research is a marketing research and consulting firm headquartered in Charlotte, North Carolina. The company employs 28 people and generates approximately $4 million in annual revenue. Accelerant Research specializes in a wide range of services, including customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Their expertise spans loyalty driver identification and tracking, purchase cycle studies, account opening and fulfillment, relationship deepening, customer attrition strategies, win-back strategies, merger and acquisition transition strategies, concept screening, normative benchmarking, concept testing, pricing strategy, in-market testing, online qualitative research through their proprietary BlogNog Research platform, consideration driver identification, brand equity assessment, positioning, naming, copy testing, market structure and segmentation studies, and management consulting services. Accelerant Research differentiates itself through its thought leadership, specialized practice skills, and extensive experience in various research methodologies. Their capabilities encompass conjoint/choice modeling, in-person interviewing, Hispanic and multicultural research, and focused segment research targeting demographics such as low-income, military, and mass affluent populations. For inquiries, contact Accelerant Research at 704-206-8500.