1st Gen

1st Gen is a Record Label based in Los Angeles, California. Founded by creatives, the company is dedicated to supporting and nurturing the next generation of musical talent. With a team of 36 employees, 1st Gen operates as a platform for emerging artists, fostering individuality and empowering creative expression. The company's mission is to revitalize the music industry by connecting directly with young audiences across the United States. 1st Gen achieves this through teams based in ten cities, comprised of students eager to gain experience in various fields such as music, fashion, design, and marketing. This grassroots approach allows them to cultivate relationships with a diverse range of young creatives and gain valuable insights into their perspectives and aspirations. 1st Gen distinguishes itself by emphasizing a collaborative and inclusive environment. By providing a direct line of communication with American youth, the company aims to move beyond traditional marketing demographics and empower young individuals to see themselves as active participants in shaping the future of music. Interested parties can learn more about 1st Gen by visiting their website at 1stgen.com.