With our visual performance studies, you will get access to insights into what consumers see and what they ignore or simply miss out, so you can take the necessary actions to make sure your message really comes through. Because we do not take the consumers out of their environment, we test your communication at a fraction of the cost of traditional eye tracking.We test any type of communication:
- Advertising (print, digital, TV, trailers, product integration)
- Packaging and in store material
- Websites
Our packages
Depending on your needs, we offer different service levels ranging from a completely standardized to a highly customized model.
Visual Performance Omnibus
- Standardized six-question survey
- General population sample included
- Ten-day turnaround
- Launch every week
Visual Performance Standard
- Standardized six-question survey
- Target group of your choice
- One week turnaround
The power of knowing what consumers see. Track your consumers’ eye gaze and find out exactly what they see and don’t see in your communication. With our cutting edge technology, we know exactly where the consumers direct their gaze, for how long and in what order.
Cost-efficient research. Online market research studies are so cost-efficient that any actor interested in testing the effectiveness of their communication can afford to do so.
Increase your ROI. With the visual performance results in hand, you can improve and optimize your communication and increase your ROI.
Easy-to-interpret results. A clear and easily interpreted report visualizes exactly how your communication is performing and where it potentially fails.
Online. Online eye tracking let you test the visual performance of your communication on any target group, globally and simultaneously.
