Competing against sixty-eight other nominees, the prestigious honor was awarded to the individual (or team) whom, over the past year, has created and proven the greatest impact of innovation towards methods based on inventiveness, analytics, and harnessing technology. Mathias Plank was awarded and recognized for creating the EyeTrackShop platform which tracks the eye movements and behavioral trends of consumers via live webcam.
“The ARF is the gold standard in marketing research industry, and it’s an honor to be included amongst such respectable names within the space,” says Mathias Plank, CEO of EyeTrackShop. ”EyeTrackShop prides itself on achieving quality in research and are pleased to share in celebrating the contributions within advertising research industry and continued excellence and innovation in our research.”
The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change. EyeTrackShop’s solution matches this criterion as advertisers, agencies, brands and researchers are provided the tool to garner where people look, for how long, and in what order, and use these actionable insights to optimize their spending on advertising.