“Adding Visual Performance Research to all our digital campaigns is helping us to evaluate our marketing investments in a rapidly changing environment.”
Krister Karjalainen, Head of Digital, Procter & Gamble Scandinavia.Leading brand owner with more than 60 brands in its portfolio, P&G is the world’s largest advertiser.
“AOL Canada was looking for a cost-effective solution to conduct visual effectiveness research for our advertisers and we found it with EyeTrackShop. The ability to marry the results of an online brand lift study with actual eye tracking heat maps, using people’s webcams, was very intriguing. Without taking people out of their environment we were able to test a variety of ad executions on our sites to validate that the ads were noticed and that people actually spent time on them. Our clients have also benefitted from the creative insights and learnings to help them to develop better campaigns.”
Andrew Consky, Director of Research, AOL Canada
“The Visual Performance Studies from EyeTrackShop are helping our advertisers and affinity partners to understand the power of online branding campaigns on YouTube.”
Peter Nordlöv, Sales Manager YouTube and Display, Google Sweden.Google is using EyeTrackShop’s services on a monthly basis.
“In the world of “Silicon Valley and high tech” – the concept and role of marketing is not always well understood or perceived accurately by organizations. So, when marketing can leverage technology in service of helping us better understand and meet consumer needs – that’s success on a number of levels. To support the launch of our new photobook products for this holiday season, we utilized EyeTrackShop to help us optimize the proposition, communication and user experience for our customers.
“The EyeTrackShop process is designed with client needs in mind. The entire process — from initiation of the research to the report out of results — is elegant in its simplicity. And, we received actionable findings within a week that were clear, focused and which helped us get to market with our offer optimized for success. I have no doubt that this type of research approach can and will change the shape of marketing and communications development in a fundamentally new manner.”
Barry Herstein, General Manager and CMO of Snapfish
Snapfish by HP is the number one online photo service, with more than 90 million members in over 20 countries and 2 billion unique photos stored online.
“EyeTrackShop has leveraged a relatively inaccessible methodology to provide a solution for mass audiences. The results from their innovative eye-tracking methodology encouraged us to revisit not only our packaging communication priorities but also the placement of our label elements. The team was flexible and great to work with and the turn-around was surprisingly fast. Great experience!”
Nicole Thomas, Global Insights Manager, Brand Insights, Clorox Bleach. Clorox is a leading manufacturer and marketer of consumer products and sells products in more than 120 countries worldwide.
“Visual Performance Research is a natural part of our product range. We aim to include visual campaign reports in all our major campaigns.”
Kristina Carlsson, Director, MEC Interaction, a GroupM company and leading media agency. Digital specialists focused on strategy, search, content, insight and customer acquisition. Part of WPP, leaders in advertising, marketing and branding.
“Eye tracking reports are a great support for us, both in the sales process but also when following up our customers. It is a good tool for developing dialogue and for developing better and more relevant advertising solutions. Visual Performance Reports also provide added value since we are able to measure the value of visibility and branding, not just clicks.”
Pernilla Barkman, Head of Analysis, Blocket.se, the third largest web site in Sweden. Blocket has 20 sites around the world and is part of Schibsted Classified Media. SCM is a leading online classified business in Europe, with approximately 1,400 employees.
“Pre-testing the visual performance of outdoor campaigns, provides valuable insights into our clients and makes them even more secure before their marketing investment in our media.”
Ted Johansson, Marketing Director Clear Channel. Clear Channel Outdoor is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across five continents.
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