EyeTrackShop is a multiple award-winning market research company that delivers fast and actionable insights for optimizing communication and design. Our unique methodology combines online eye tracking with traditional questionnaires and has become a major force in revolutionizing how communication can be better targeted at consumers by knowing what is seen and not seen. EyeTrackShop is part of and powered by Sticky. You find us in Stockholm, London, New York City, San Francisco, and Shanghai.
STICKY’S MANAGEMENT TEAM
Mathias Plank, Founder and CEO
Mathias is an experienced entrepreneur and founder of several successful companies. Mathias has worked with web-related services since the Nineties.
Mathias is an experienced entrepreneur and founder of several successful companies. Mathias has worked with web-related services since the Nineties.
Jeff Bander, General Manager USA
Jeff has more than 20 years of executive management experience in large established companies and has been extremely successful in generating tremendous revenue in start ups.
Jeff has more than 20 years of executive management experience in large established companies and has been extremely successful in generating tremendous revenue in start ups.
Darren Hamer, Managing Director UK
Darren has a very strong background from working at a number of high profile companies in the Affiliate & Display space. He has extensive experience in growth and strategic planning as well as sales.
Darren has a very strong background from working at a number of high profile companies in the Affiliate & Display space. He has extensive experience in growth and strategic planning as well as sales.
Magnus Linde, Market Research Manager
Magnus has held senior positions at research agencies, advertisers and publishers. Throughout, the common denominator has been a strong focus on converting survey data into clear insights and actionable business benefits.
Magnus has held senior positions at research agencies, advertisers and publishers. Throughout, the common denominator has been a strong focus on converting survey data into clear insights and actionable business benefits.
Niklas Lindecrantz, CFO
Niklas brings experience accumulated from executive financial positions in organizations of varying sizes and industries over the last 15 years.
Niklas brings experience accumulated from executive financial positions in organizations of varying sizes and industries over the last 15 years.
Lars Nyhed, CTO
Lars has extensive experience in software development and has worked in leading positions in the software industry over the last 12 years.
Lars has extensive experience in software development and has worked in leading positions in the software industry over the last 12 years.
Josefina Rickardt, Global Marketing Manager
Josefina graduated from Stockholm School of Economics as one of the top students with honors for both superior academics results and her thesis. She previously worked as a consultant and research analyst for two major retail firms in Sweden.
Josefina graduated from Stockholm School of Economics as one of the top students with honors for both superior academics results and her thesis. She previously worked as a consultant and research analyst for two major retail firms in Sweden.
THE BOARD
Jeppe Zink, Chairman of the Board
General Partner at Northzone
General Partner at Northzone
John Elvesjö, Director
Co-founder and deputy CEO of Tobii Technology
Other board positions: Holidayphone and Tobii Technology
Co-founder and deputy CEO of Tobii Technology
Other board positions: Holidayphone and Tobii Technology
Bo Mattsson, Director
Founder and CEO of Cint
Other board positions: Nordnet
Founder and CEO of Cint
Other board positions: Nordnet
Mathias Plank, Director
CEO of EyeTrackShop
Other board positions: Ideal Apps
CEO of EyeTrackShop
Other board positions: Ideal Apps
Mikael Runhem, Director
CEO of Pergite Software AB, founder of EpiServer
Other board positions: Starcounter AB
CEO of Pergite Software AB, founder of EpiServer
Other board positions: Starcounter AB
